Skip to main content

CW Unveils its Schedule to Yawns

With little fanfare, netlet the CW unveiled its schedule yesterday to advertisers and press in New York. (An LA-based presentation is set for Thursday.) The reason behind the lack of trumpets was that the CW only had three drama pilots in contention for a fall berth and most of its programs would be returning for the 2008-o9 season anyway.

It was hardly a surprise or shock to anyone that the CW picked up its two rich teen dramas, 90210, the Beverly Hills 90210 spin-off (originally written by Veronica Mars creator Rob Thomas) and Surviving the Filthy Rich (formerly known as How to Teach Filthy Rich Girls), which like its predecessor Gossip Girl is based on a series of young adult novels from Alloy.

So how does the schedule look for the second year of the CW, scheduled to kick off a little earlier than expected, on September 1st? Let's take a look.

CW PRIMETIME SCHEDULE FOR 08-09


MONDAY
8 pm: Gossip Girl
9 pm: One Tree Hill

TUESDAY
8 pm: 90210
9 pm: Surviving the Filthy Rich

WEDNESDAY
8 pm: America's Next Top Model
9 pm: Stylista

THURSDAY
8 pm: Smallville (Midseason: Reaper)
9 pm: Supernatural

FRIDAY
8 pm: Everybody Hates Chris
8:30 pm: The Game
9 pm: America's Next Top Model (repeats)

SUNDAY
TBA - Network has leased the Sunday programming real estate to Media Rights Capital, which will announce its programming at a later date, which may include comedies Surviving Suburbia and Book of Murphy and dramas I.M. Valentine Investigation and FAT City: Fugitive Apprehension Team. (Yes, those are, um, actual titles under discussion.)

New Series:
90210, Surviving the Filthy Rich, Stylista

Returning Series:
Gossip Girl, One Tree Hill, America's Next Top Model, Smallville, Supernatural, Everybody Hates Chris, The Game, Reaper (midseason)

Canceled Series:
Life is Wild, Aliens in America, Beauty and the Geek, Crowned: The Mother of All Pageants, CW Now, Girlfriends, Online Nation, Pussycat Dolls Present: Girlicious

Reactions:
Um, not many. It's pretty much what everyone in the industry had worked out on paper ahead of the upfront. I think it's risky to launch two new scripted series together on a new night, but ABC managed to do just that with three dramas this past season to much success. Seems like CW is looking towards massive brand identification as well as focusing on its core teen female audience with things like 90210 and Surviving the Filthy Rich. And I can't say I am surprised about the last-minute renewal for Reaper, which will fill in for Smallville once the latter wraps its series run later this year.

As for the deal with MRC to outsource its Sunday night, it smacks of desperation to me and it is never a good idea to give up your programming real estate to a third party like that, especially as the series under discussion seem like those that may have appeared on the first year of the WB. (Ouch.) Dawn Ostroff has once again to have quite a lot of work on her hands.

What's On Tonight

8 pm: Price is Right Million Dollar Spectacular (CBS); Deal or No Deal (NBC; 8-10 pm); America's Next Top Model (CW); Wife Swap (ABC); 'Til Death/Back to You (FOX)

9 pm:
Criminal Minds (CBS); Farmer Wants a Wife (CW); Supernanny (ABC); American Idol (FOX)

10 pm: CSI: New York (CBS); Law & Order (NBC); Boston Legal (ABC)

What I'll Be Watching

8 pm: America's Next Top Model.

On tonight's episode ("And the Winner is..."), Cycle Nine winner Saleisha Stowers flies into Rome to spend some time with the contestants during their Cover Girl commercial and print ad shoot; one of the girls fails to deliver the goods and is sent packing, while the final two face of on the runway in a once-in-a-lifetime fashion event.

9 pm: MI-5 on BBC America.

If you missed MI-5 (aka Spooks) when it aired on A&E a few years back, you can catch it tonight on BBC America. On tonight's installment ("The Suffering of Strangers"), the gripping third season finale, Danny and Fiona are taken hostage by a ruthless terrorist who demands that the British government withdraw from Iraq or they will execute one of their prisoners, leaving Adam with a moral dilemma.

10 pm: Top Chef on Bravo.

On tonight's episode ("Serve and Protect"), the chefs are tasked with reformulating the humble salad and then must trim calories and fat with a reinvention of a classic entree. Oh, and former cheftestant Sam stops by as well.

Comments

The CineManiac said…
Beauty & the Geek Canceled!!!!! Say it ain't so. I know you didn't enjoy this season, but after the horrendous beauty vs geek it got back to its old self and I still loved it.
I'm sad to see it go.
Anonymous said…
For the love of all things holy, why is One Tree Hill still on the air? At least they're getting rid of Pussycat Dolls but it's of little comfort for the network that's bringing back Reaper.
Anonymous said…
FAT City? I need to move to Hollywood, just to sell the studios some of my ideas for titles!!
Anonymous said…
Jace:
I'm so disappointed (not to mention, surprised) that Ostroff has decided to pattern the new line-up around Gossip Girls, which isn't a ratings hit even by the CW's much reduced standards. I think it is a huge mistake to keep focusing on the 'mean, rich girl' shows as opposed to the more successful family oriented shows which have a much broader appeal like Gilmore Girls and Seventh Heaven and to a lesser extent Veronica Mars and Everwood. These types of shows seem to do well enough on ABC Family and they continue to have a strong line-up from what I've seen. Do you think ABC Family (with its popular tv movies, Kyle XY and Greek) could become the new leader in teen-targeted programming?

Popular posts from this blog

Katie Lee Packs Her Knives: Breaking News from Bravo's "Top Chef"

The android has left the building. Or the test kitchen, anyway. Top Chef 's robotic host Katie Lee Joel, the veritable "Uptown Girl" herself (pictured at left), will NOT be sticking around for a second course of Bravo's hit culinary competition. According to a well-placed insider, Joel will "not be returning" to the show. No reason for her departure was cited. Unfortunately, the perfect replacement for Joel, Top Chef judge and professional chef Tom Colicchio, will not be taking over as the reality series' host (damn!). Instead, the show's producers are currently scouring to find a replacement for Joel. Top Chef 's second season was announced by Bravo last month, but no return date has been set for the series' ten-episode sophomore season. Stay tuned as this story develops. UPDATE (6/27): Bravo has now confirmed the above story .

Me Want Food: Jenna Gets Famously Fat on "30 Rock"

I don't know about you, but I've already ordered my "Me Want Food" t-shirt from the NBC store. Last night's episode of 30 Rock ("Jack Gets in the Game") was, in my opinion, one of the strongest of the series and has officially pushed the zany comedy into the realm of Arrested Development : deftly plotted and intricately layered, with so many jokes piled atop of jokes that it requires several viewings in order to catch them all. While at its heart, 30 Rock is a workplace comedy, it's left that narrow pigeonhole behind to become a witty example of how intelligent and taut humor can work (and flourish) on television... and exist in harmony with hilarious throwaways like the Thriller -inspired Werewolf Bar Mitzvah music video that would have done the AD crew proud. I want Will Arnett to appear on this series whenever possible. His gay exec Devin is hilarious, manipulative, and has an inexplicable weakness for Kenneth the Page, but he claims to have

"Gilmore" Guy: Who is New Showrunner David Rosenthal?

A few days later and I am still processing the news that Gilmore Girls showrunner Amy Sherman-Palladino--and her exceptionally talented husband, writer and producer Daniel Palladino-- announced their departure from the whip-smart drama after six seasons. The news wouldn't be such a blow, save for the fact that Gilmore Girls is as much about Amy and Daniel as it is about Lorelai and Rory. In their capable hands, the show explored a supremely complicated family dynamic through the beautiful friendship of mother and daughter Lorelai and Rory... and did so with smart dialogue usually found in a Nick & Nora film rather than on television. Zany subplots abounded as did quirky, beloved supporting characters. And now, after six seasons (including this most recent--and very shaky--season where Amy and Daniel wrote less episodes than usual), Amy and Daniel are passing on the showrunning torch to... Dave Rosenthal?!? For those of you in the audience unfamiliar with David Rosenthal ,