Skip to main content

Summer of '76: CBS Announces Launch of "Swingtown"

Remember Swingtown, that daring social experiment that CBS developed last year, however incongruous its 1970s suburban swingers might seem with the procedurals that populate the Eye's schedule?

For a while it seemed like the series, which stars Coupling's Jack Davenport, would be a casualty of the WGA strike as production was shut down on the drama early on and only a handful of the series' 13-episode commitment were actually produced.

CBS has now revealed that it will launch Swingtown this summer, rather than during the typical network season. The series will launch on CBS on May 29th.

The move doesn't strike me as being particularly confident. In fact, it seems like CBS just wants to burn off Swingtown during the summer and be done with it.

However, executive producer Carol Barbee told The Hollywood Reporter that she's pleased with the summer scheduling: ""A summer launch is perfect for Swingtown since the pilot takes place on the Bicentennial Fourth of July."

At least someone is taking those lemons and turning them into lemonade... Me, I can't see the particular sweetness of this decision, except for the fact that it gives the series some diminished expectations in terms of ratings. That said, I would be very surprised if the series, from studio CBS Paramount Television, makes it all the way through its run, much less is picked up for a second go-around.

Swingtown, your best bet might just be to leave your keys in the bowl.

Comments

Although summer scheduling doesn't bode well for Swingtown, it might attract a bigger audience during those sunny months when people are looking for a guilty pleasure to tune in to.
Anonymous said…
I really wanted to like this show. It has a solid cast and a different premise...sort of a naughty Wonder Years. I did get to see the first episode and, while it didn't quite live up to my expectations, it has potential. I guess I'll have to tune in this summer to check out the second episode and see if it gets any better.
Anonymous said…
Leave your keys in the bowl....nice. :)

While I didn't think the filmed pilot lived up to the fun script, I was still sucked in by the set decoration and costumes (And awesome hair!). I will be tuning in for at least episode 2.

Popular posts from this blog

Katie Lee Packs Her Knives: Breaking News from Bravo's "Top Chef"

The android has left the building. Or the test kitchen, anyway. Top Chef 's robotic host Katie Lee Joel, the veritable "Uptown Girl" herself (pictured at left), will NOT be sticking around for a second course of Bravo's hit culinary competition. According to a well-placed insider, Joel will "not be returning" to the show. No reason for her departure was cited. Unfortunately, the perfect replacement for Joel, Top Chef judge and professional chef Tom Colicchio, will not be taking over as the reality series' host (damn!). Instead, the show's producers are currently scouring to find a replacement for Joel. Top Chef 's second season was announced by Bravo last month, but no return date has been set for the series' ten-episode sophomore season. Stay tuned as this story develops. UPDATE (6/27): Bravo has now confirmed the above story .

BuzzFeed: Meet The TV Successor To "Serial"

HBO's stranger-than-fiction true crime documentary The Jinx   — about real estate heir Robert Durst — brings the chills and thrills missing since Serial   wrapped up its first season. Serial   obsessives: HBO's latest documentary series is exactly what you've been waiting for.   The Jinx: The Life and Deaths of Robert Durst , like Sarah Koenig's beloved podcast, sifts through old documents, finds new leads from fresh interviews, and seeks to determine just what happened on a fateful day in which the most foul murder was committed. And, also like  Serial  before it,  The Jinx may also hold no ultimate answer to innocence or guilt. But that seems almost beside the point; such investigations often remain murky and unclear, and guilt is not so easy a thing to be judged. Instead, this upcoming six-part tantalizing murder mystery, from director Andrew Jarecki ( Capturing the Friedmans ), is a gripping true crime story that unfolds with all of the speed of a page-turner; it

BBC Culture: Matthew Weiner: Mad Men’s creator on its final episodes

The creative force behind the period drama talks about where his characters are as his show begins its final episodes. “We left off with everyone’s material needs being met in an extreme way,” says Mad Men creator Matthew Weiner of where we last saw the characters on his critically acclaimed period drama when the show went on hiatus 10 months ago. “Then the issue is, what else is there?” That is the central question with the return to US TV of the AMC hit, one demanding to be answered by both the show’s characters, and its creator whose success is the envy of the television industry. Mad Men has been a defining part of Weiner’s life for the last 15 years. He wrote the pilot script on spec while he was a staff writer on CBS’ Ted Danson sitcom Becker in 1999, using it to land a writing gig on HBO’s The Sopranos in 2002. It would take another five years, filled with multiple rejections, before the first episode of Mad Men would make it on the air. Someone with less determination or vision