Catching a "Lost" Moment

Last night, ABC launched its promotional campaign, dubbed Lost Moments, short 30-second vignettes which are a blatant attempt to sate the appetites of Lost fans dreading the 13-week wait for the second half of Season Three as well as getting those same jaded Lost fans to tune into Lost's temporary timeslot replacement, Day Break.

ABC, as canny as ever, will each week randomly place a Lost Moment clip somewhere in that week's installment of Day Break, meaning that Lost junkies will either have to watch the entire episode of Day Break each week... or at least fast forward through the episode on the TiVos.

(Personally, I skipped Day Break altogether as I saw the pilot back in May and, sorry Taye Diggs fans, it just left me completely, utterly cold.)

The 30-second vignettes, however, will turn up the next day on ABC.com. So I woke up this morning with a little bit of glee at the thought of seeing something--a teaser, a morsel, an amuse bouche of televisionary delights--related to February's return of Lost. What I got wasn't anything more than a jarring 30-second clip of Charlie confronting Desmond about what happened to him when the hatch went kablooey. Well, something to the effect of " Oy! Don't walk away. I know a coward when I see one." Unjustly provoked by the ex-junkie, Desmond attacks Charlie, strangling him while ranting in his charming brogue, as Hurley watches nearby. But Desmond turns from murderous to melancholy instead, and nearly breaks down about Charlie not really wanting to know what happened to him.

Meh.

I was hoping for something more and, given the fact that we haven't even really seen Charlie or Desmond or anyone back at the camp for the majority of the first six episodes this season, couldn't the first clip have at least contained Jack, Kate, or Sawyer? Or Sun and Jin? Or... something that made a little more sense on its own? I'm just asking.

Let's hope that future installments aren't so frustratingly obtuse. But it also means that the wait for Lost's return is going to be just as aggravating as I imagined.

Comments

Anonymous said…

I watched Daybreak just to see the Lost spot and seriously it was 20 seconds tops and it was all scenes we had seen before. Big mistake ABC, big mistake.

11/16/2006

Danielle C.F. Maris said…

I think they would be better off doing nothing at all rather than letting fans down with disappointing clips.

11/16/2006

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