Skip to main content

Televisionary Rant: CW Fails to Amuse with "Hidden Palms" Promo Campaign

Remember a time when network promos made you want to watch a show? When they didn't just spoil everything in a single episode (thank you, ABC promo-meisters!) or just... confuse you?

I'm talking about the blink-and-you-missed it 15-second promos that CW has begun to air for its summer series, Hidden Palms, which kicks off on May 30th at 8 pm.

For those of you who haven't seen the mind boggling awfulness that are these promos, I urge you to check out the series' "grassroots" site at 08nova.com. Having seen the series, I can say that these promos fail to capture the tone, characters, or mystery in Hidden Palms. Instead, they confuse, irritate, and bore... all at the same time.

I'm all for mystery and intrigue. The more the better when you only have an eight-episode summer run to entice people with before disappearing off the schedule once the temperature starts to drop. But unlike the Oceanic site launched by ABC and Touchstone for Lost (which intrigued and bewildered at times), these videos wouldn't make me want to tune in.

The promo I happened to catch during last week's clip show episode of America's Next Top Model (which doesn't appear online) featured Sharon Lawrence brandishing a gun at a guy, who asks her where she got the gun. "I'm from Texas," she spits out as she draws the gun upwards. Plus, there are quick-cut reverses and cartoon sound effects! Hmmm.

For a series that features Taylor Handley, Amber Heard, Michael Cassidy, Ellary Porterfield, and Tessa Thompson in various states of undress, I don't know that I would have gone with Lawrence to sell this series in a promo spot that appeared to be a lead-in for a promo of The Pussycat Dolls Presents: The Search for the Next Doll. (Seriously, it was THAT fast.)

Or maybe the CW just doesn't want to spend any money promoting a summer series, even one as seductive a guilty pleasure as its own Hidden Palms.

Comments

Anonymous said…
Even if the CW didn't want to spend any money to promo this, I still think they could have done a better job. "Hidden Palms" is teeming with gorgeous young actors. So why not show them? As an eight episode summer run, this show can only succeed as a guilty pleasure and should be selling itself as such. Not as some sort of "Twin Peaks" rip off.
Anonymous said…
Hopefully they have done some tweaking since the pilot I saw as back then it was a show searching for its own identity while doing so many blant rip offs of existing shows it would have been better suited as one of those parody comedy movies.
Anonymous said…
Those promos suck! I saw the o8nova thing appear in the ad and went to it and was blown away by how bad they are making this show look. Idiot CW execs strike again!
Anonymous said…
Hey, EW Popwatch has now run with this as though it was their idea. I read it here first days ago on Televisionary!
Anonymous said…
Those promos are awful. I saw the pilot of HP last year though I hear it's gone thru some changes. I didn't think it was a great show but OK for the kids who watch OTH or OC. The promos make it seem laughably bad. What is with the CW??????

Popular posts from this blog

Katie Lee Packs Her Knives: Breaking News from Bravo's "Top Chef"

The android has left the building. Or the test kitchen, anyway. Top Chef 's robotic host Katie Lee Joel, the veritable "Uptown Girl" herself (pictured at left), will NOT be sticking around for a second course of Bravo's hit culinary competition. According to a well-placed insider, Joel will "not be returning" to the show. No reason for her departure was cited. Unfortunately, the perfect replacement for Joel, Top Chef judge and professional chef Tom Colicchio, will not be taking over as the reality series' host (damn!). Instead, the show's producers are currently scouring to find a replacement for Joel. Top Chef 's second season was announced by Bravo last month, but no return date has been set for the series' ten-episode sophomore season. Stay tuned as this story develops. UPDATE (6/27): Bravo has now confirmed the above story .

BuzzFeed: "The Good Wife Is The Best Show On Television Right Now"

The CBS legal drama, now in its sixth season, continually shakes up its narrative foundations and proves itself fearless in the process. Spoilers ahead, if you’re not up to date on the show. At BuzzFeed, you can read my latest feature, " The Good Wife Is The Best Show On Television Right Now," in which I praise CBS' The Good Wife and, well, hail it as the best show currently on television. (Yes, you read that right.) There is no need to be delicate here: If you’re not watching The Good Wife, you are missing out on the best show on television. I won’t qualify that statement in the least — I’m not talking about the best show currently airing on broadcast television or outside of cable or on premium or however you want to sandbox this remarkable show. No, the legal drama is the best thing currently airing on any channel on television. That The Good Wife is this perfect in its sixth season is reason to truly celebrate. Few shows embrace complexity and risk-taking in t

BuzzFeed: Meet The TV Successor To "Serial"

HBO's stranger-than-fiction true crime documentary The Jinx   — about real estate heir Robert Durst — brings the chills and thrills missing since Serial   wrapped up its first season. Serial   obsessives: HBO's latest documentary series is exactly what you've been waiting for.   The Jinx: The Life and Deaths of Robert Durst , like Sarah Koenig's beloved podcast, sifts through old documents, finds new leads from fresh interviews, and seeks to determine just what happened on a fateful day in which the most foul murder was committed. And, also like  Serial  before it,  The Jinx may also hold no ultimate answer to innocence or guilt. But that seems almost beside the point; such investigations often remain murky and unclear, and guilt is not so easy a thing to be judged. Instead, this upcoming six-part tantalizing murder mystery, from director Andrew Jarecki ( Capturing the Friedmans ), is a gripping true crime story that unfolds with all of the speed of a page-turner; it