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"Ugly Betty" Gets Prettier Timeslot

It looks like Ugly Betty just got prettier... at least to its network.

According to Variety, ABC has shifted its upcoming telenovela adaptation Ugly Betty to the more high-profile timeslot of Thursdays at 8 pm. (Series was originally slated for Friday nights.) The move comes as Ugly Betty, which stars Sisterhood of the Traveling Pants' America Ferrara as a, well, ugly girl in the fashion industry, drew positive buzz last month at the TCA. The series will premiere on September 28th.

With Betty moving to Thursdays, ABC has decided to delay the launch of freshmen comedies Big Day and Notes from the Underbelly until "later in the fall." Those series will air on Tuesday or Wednesday evenings, once the next season of Dancing with the Stars has wrapped.

But will Ugly Betty be match for NBC's newly relocated comedy duo, My Name is Earl and The Office? Something tells me this Betty is no match for the combined forces of Camden County, Karma, and a little paper manufacturer called Dunder-Mifflin.


Anonymous said…

I don't approve. One of my favorite pilots this year and I was looking forward to coming home from a long week and actually having something to chill out to on Friday nights.

Now I have 3 things Thursday at 8, and that stinks.
Anonymous said…
I've been shaking my head at this move since I heard about it. It's a slightly improved time slot, but its been ages since ABC successfully launched a show Thursdays at 8PM. Since neither show has gotten the kind of buzz that Betty has gotten, it probably would've been smarter to delay the Tuesday night comedies and give Betty the post-Dancing time slot on Tuesdays (where it'd face L&O:CI, The Unit, Fox's Standoff and Veronica Mars).

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